Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early s, spend 17 hours a day looking at screens. Popular teenage YouTubers ages are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers. Morris primarily creates song covers and remixes that he posts each week.
The platform has diversified since its inception in , but the issue of diversity on the platform, as with other popular media, remains a challenge. According to the same Google statistics, users of color want more inclusive ads and want to see themselves represented, and more would like to see brands better represent diversity in their ads. Oftentimes you see beauty tutorials that feature lighter complexions for trying out the latest trends, but Ms. Tang changes the game for chocolate sistas who want to know how to use the latest products for their skin tone. Sue-Ann Gordon is a down-to-earth Jamaican beauty who starts all her vlogs with the most passion-pumping motivational moments along with beauty and fashion looks to inspire young girls of the Caribbean. A YouTube superstar, Aina had humble beginnings and continues to share her love and life experiences via keep-it-real beauty and conversational vlogs.
Instead, after apologizing for a joke he said went too far, PewDiePie gave the middle finger to The Journal in an explosive video. Since then, PewDiePie's subscriber count has increased, many YouTube stars have rallied around him , and he has said he's excited about the new opportunities he'll have as an independent creator. This situation illustrates the complicated relationships among YouTube stars, their fans, and established media brands like Disney.
Who are your favorite female YouTube stars? She stars as Violet Adams in the Hulu original television series Freakish —present. Safiya Nygaard Safiya Nygaard born July 16, is an actress, comedian, and writer, who first gained fame while creating video content for BuzzFeed.