The world may never really know if blondes have more fun. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate a purple-based shampoo into their wash-day routine. Oh, and surprise, brunettes can also benefit from purple products to reduce extra warm tones. Kiyah Wright, hairstylist and founder of Muze Hair, agrees that those who bleach have the most to reap from using a violet-based alternative once a week. However, she advises clients to be careful when using certain purple-based products because they can stain. Here are our picks for the best options available right now, recommended by the pros.
So go on and be the best blonde you can be. After all, you already know you have more fun. Opening image: loveamika. I have naturally blonde hair that had recently lost its gloss and had darkened.
If you're a long-term bottle blonde , you're doubtless already well acquainted with the benefits of a purple toning shampoo. Whether you're sporting a dramatic platinum shade or a warm golden hue a la Blake Lively , this unassuming hero product is a key ally in every not-so natural blonde's fight to eliminate yellow, brassy tones in between salon visits. How does it work? Think of the colour wheel: yellow and purple are on opposite sides, so just as make-up artists use colour correction to correct complexion flaws green to counteract redness, yellow for dark, purple shadows under the eyes , the shampoo's purple pigment will help eliminate yellowness. It's a godsend for those chasing the perfect ice blonde, and for those with warmer tones, too.
No matter your blonde hair colour — icy platinum, ash blonde, honeyed caramel — the right shampoo is essential for preserving your mane. The first port of call for blondes when it comes to choosing a shampoo? Purple shampoo, which acts as an at-home toner of sorts to cancel out any yellow, brassy tones and to minimise discolouration. Purple shampoos can be found everywhere these days, from supermarket budget buys through to expensive prestige brands.