Coke Zero claims the inspiration for Facial Profiler came from the drink itself. Once the database gathered a statistically significant number of faces from both genders, various age groups and multiple ethnicities — the matching process began on December 3, When a match is generated, a corresponding percentage of accuracy is assigned to the match. Facial Profiler is both a Facebook app and search tool. It underscores the evolution of social media , connecting people outside of their everyday routines of work , school , friends or hobbies. The app adheres to Facebook privacy policies.
Perhaps, a long-lost brother or sister your parents neglected to tell you about? Are you worried that some bizarro version of you is ruining your good name in some far-off land? Of course, pondering your possible pairing is a lot harder than actually finding them. Thus far, the application has acquired over , active users. Despite its popularity, however, not everyone is satisfied with their results. As detailed in an article for the Toronto Star , many users have been turned off by the app once they see who they supposedly look like.
Everyone's been told, "You look exactly like someone I know", but few ever get to lay eyes on that someone, and thus will never know if the universe really would explode immediately upon shaking hands with this strange person who shares their face. Giving you the chance to meet your doppelganger, the Coke Zero Facial Profiler. Basically, the idea's that if Coke Zero has Coke's taste, there's a greater than average chance that someone else has your face.
TO sell soda, Coca-Cola is making matches. It is not entering the online dating game but running a Facebook application that scans photographs of faces and tries to find matching images in its database, using attributes like skin color and chin angles. Coke Zero was introduced in the United States in Stribling said.